Project size


Project duration

6 months

Project location

London | SW1

Services delivered

Office Design & Fit Out, Facilities Management

55 Victoria Street

Alchemi Group’s 55VS consist of 57 New York loft-style apartments in Westminster, ranging from large studios to stunning duplex penthouses with 360º views. The luxury development offers amenities such as a 24-hour concierge, a resident’s gym, parking, communal courtyard garden and an 8th floor sky terrace from which residents can relax and enjoy panoramic views across the city.

Alchemi Group commissioned Price to complete the full design and fit out of the marketing suite for these designer apartments. The marketing suite would play an incredibly important role in the sales process and Alchemi Group were therefore keen to work with a partner who could deliver high quality, beautiful design and expert build.

Beautiful Design

We set to work fitting out the space with feature bathtubs, detailed tiling and wallpaper and striking decoration. The work had to be completed within 6 months and we coordinated the entire project which started with the refurbishment of a shop onsite. Although the expected completion date for the apartments is between November 2015 and February 2016, the marketing suite has helped Alchemi Group sell 80% of the apartments off-plan in advance.